Marigold, or genda phool, is India's most iconic flower, and its scent in perfumery is distinctive, pungent, green and slightly fruity with a bold, almost sharp floral character. Nothing like rose or jasmine, marigold smells earthy, festive and unapologetically vivid. In India it is the flower of weddings, festivals and temples, its scent instantly evoking celebration. In perfumery it appears in niche compositions seeking authentic Indian character. In Indian weather, marigold's bold pungency holds up remarkably well in heat, making it one of the few florals that thrives in summer. For wearers seeking a truly Indian floral identity beyond the usual suspects, marigold is a revelation.