Editorial
News & stories
Guides, house profiles and market explainers — written for Indian perfume lovers.
awards
Scentarchy Awards 2026 — winners announced
Best Dupe House, Best Summer Beast, Best Attar, Best Value Buy. Your vote decides.
By Scentarchy Editorial · 1 min read · 25 Sept 2026
review
We lab-tested 5 Aventus dupes — here is the honest ranking
Five Indian alternatives to Creed Aventus, one blind panel, zero sponsorship. The winner surprised us.
By Scentarchy Lab · 1 min read
column
House of EM5: decoding the ₹499 phenomenon
How a Mumbai clone house became India’s gateway drug to niche perfumery.
By Scentarchy Editorial · 1 min read
guide
How to spot a fake Creed Aventus in India (2026 guide)
Grey-market Aventus floods Indian marketplaces. Here is how to protect yourself.
By Scentarchy Trust Team · 1 min read
launch
Arabian Aroma’s original “Seduction” overtakes its dupes
The Kanpur house’s original creation is now its bestseller — a sign of India’s maturing clone market.
By Scentarchy Newsroom · 1 min read