Arabian Aroma’s original “Seduction” overtakes its dupes

Something interesting is happening in Kanpur. Arabian Aroma — the house that reportedly moved ~500,000 bottles in 2024 largely on inspired fragrances — says its original creation, Seduction, is now its bestselling scent.

It is a milestone worth noting. India’s clone houses began as pure alternatives to Western luxury; now the best of them are developing original identities. Seduction’s fruity-woody profile has earned a 4.5 community rating on Scentarchy, higher than most of the house’s inspired line.

The arc of every mature dupe market — from the Middle East to now India — bends from imitation to creation. We will be watching.