Immortelle, also called everlasting flower, smells like nothing else in nature, honeyed, curry-like, warm and slightly smoky with a distinctive maple-syrup sweetness. The golden flowers keep their scent even when dried, hence the name. In perfumery it adds a unique warm, honeyed tobacco-like depth to orientals, ambers and gourmand-adjacent scents. It is a niche favourite for its strangeness and beauty. In Indian winters, immortelle's warm honeyed character is captivating, like golden light in scent form. In summer it can feel heavy, so reserve it for cool evenings. A polarising note that devotees adore for its utterly distinctive personality.