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Real catalog data · researched 3 Oct 2026
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Composition
What it smells like
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Designer-inspired fragrance from India.
Scent story
Urban Blue is the city at 7 AM before the traffic starts — cool air, wet pavement, a fresh aromatic breeze coming off the metro vents. It smells like a new start: crisp, clean, blue in the way a clear winter sky is blue. There is an energy to it, a forward momentum, like the first page of a notebook. Perfect for the daily grind, because it makes the grind feel like a choice. A low-risk pick you can wear anywhere.
✓ Beginner-friendly
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Climate Performance Lab
India Heat Performance
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