S
Composition
What it smells like
Notes
Heart notes
Base notes
Dupe of Creed Aventus.
Scent story
To me this smells like a coronation: pineapple and blackcurrant bursting like fireworks, then birch smoke rolling in like the battlefield after the victory. It is fruity and smoky at the same time, which should not work but absolutely does, drying down to this musky, confident skin-scent. This is the most complimented men's scent of the last decade for a reason. It just smells like winning. Easy to love - a crowd pleaser, even for beginners.
✓ Beginner-friendly
Artificial Intelligence
AI Predictions
Dupe lab
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Independence note: “House claims X%” is the brand’s own marketing. “Scentarchy lab” scores are currently estimates from note overlap and community signals — no blind-panel tests completed yet. Dupes are listed under their own names; “inspired by” lines are editorial, not affiliation. Methodology →
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Climate Performance Lab
India Heat Performance
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From the journal