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754 by Maison Francis Kurkdjian is a Floral Green Eau de Parfum for women and men launched in 2012, created by Francis Kurkdjian. Masterfully blended with notes of citrus, florals and musk, it is an olfactory evocation of a bright blue Manhattan morning, with a slick, airy lemon-floral character over white musk and sandalwood. It was later relaunched globally as 724 in 2022, which plays on the Parisian way of saying 24/7.
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